TOKYO May 10, 2012- Sony Corp. racked up a record annual loss of 457 billion yen ($5.7 billion) in its fourth straight year of red ink as the once-glorious maker of the Walkman and PlayStation struggles toward a turnaround under a new president.  (not just any president) 

Sony is aiming for a comeback under Kazuo Hirai, appointed president last month, who has headed the gaming division for the company.

Yasunori Tateishi, author of "Farewell Our Sony," believes the long sought boon Sony executives promised from exploiting its electronics and entertainment operations has been illusive.  Chief Financial Officer Masaru Kato said fixing the electronics business remains critical, as revenue improves in entertainment this year.   "This year remains crucial for a recovery in our electronics business," Kato said.  Tateishi, the author, says Sony still has the lead in digital broadcasting, 3-D camcorders and other imagery technology (Representative images, particularly statues or icons) and should pioneer new categories of products, if it hopes to survive.  

It isn't fiction, It's Prophecy-

Daniel
11:38

But in his estate shall he honour the God of forces: and a god whom his fathers knew not shall he honour (respect, distinction, recognition) with gold, and silver, and with precious stones, and pleasant things.

-The Magic in Harry Potter

From Wikipedia, the free encyclopedia

In the Harry Potter series created by J.K. Rowling, magic is depicted as a natural force that can be used to override the usual laws of nature. Many fictional magical creatures exist in the series.

A wizard or witch is only at their best when using their own wand.

Before publishing the first Harry Potter novel, Rowling spent five years establishing the limitations of magic; determining what it could and could not do.

Daniel
11:39
Thus shall he do in the most strong holds with a strange god, whom he shall acknowledge and increase with glory: and he shall cause them to rule over many, and shall divide the land for gain.

Increases with glory is happening now, in a major way-

Pottermore sells $4.8m worth of books in first month; 7m users -May 4, 2012 Pottermore has added 5 million new users, for a total of 7 million unique users in the first two weeks. The average user visits 47 pages and spends 25 minutes on the site.

All set to sky-rocket while a second depression is underway.  

A year after the Great Recession 2009 began, it's clear,

“In hard times, people identify very intensely with people who do extraordinary exploits.” Number one film in 2009- The plainly escapist “Transformers: Revenge of the Fallen.”

And now?

The Avengers still got off to one of the best starts ever on Friday. The movie earned $80.5 million, which is the second-highest opening day ever behind last Summer's Harry Potter and the Deathly Hallows Part 2 ($91.1 million).  

 

Pottermore, the ultimate digital expression of Harry Potter’s universe is, free to the public, and

SONY INC. has partnered with Pottermore to provide interactive technology for the site.

 

And where will Sony go for it's much needed turnaround?

Where the money is- Entertainment and it's Imagery. 

 

Mid-Point - March 21st 2013

God Bless,

Gail