Do you hear a clanging sound - a noisy cymbal - unclear message?
If preaching is not living and active it will not cut to the heart and bring deep conviction. Memorized or cleverly arranged words cannot do the work of The Holy Spirit. Under the inspiration of The Holy Spirit - godly men speak a message from God to the people. When moved by The Holy Spirit - the Word will cut deeply and the people will say - WHAT MUST WE DO? The Shepherd will now lead His people and they will be fed by God in the proper season. The message must match the People In Their Time otherwise - it is just a noisy interference which causes: indifference, confusion, frustration, division and chaos. God's people must wake up - and know - Their Time - and WHAT THEY MUST DO !
God's word is living and active. It is sharper than any two-edged sword and cuts as deep as the place where soul and spirit meet, the place where joints and marrow meet. God's word judges a person's thoughts and intentions. (Hebrews 4:12) When they heard this, they were cut to the heart and came under deep conviction and said to Peter and the rest of the apostles: “Brothers, what must we do?(Acts 2:37)