People like buying with a fingerprint
July 4th, 2013
Author: Jeff Taylor

Out of 900 consumers involved in a recent pilot scheme, 94% said that they were ready to use finger print based technology when purchasing goods and services.
The pilot, conducted by Natural Security a specialist in the area of user-authentication, involved the use of payment methods incorporating payment cards, biometrics and mid-range contactless technology. Natural security says that this solution can be used in both in-store and online settings as well as to gain access to services.
The proximity system uses a combination of a card storing the client’s biometric data together with a reader that authenticates the physical presence of the customer by reading the finger print and finger veins. All without having to remember or insert a PIN.
The combination of mid-range contactless technology with biometrics technology simplifies authentication and, therefore, transactions says Natural Security. This simplification comes about because users are merely required to place a finger on the reader device in order to be authenticated, without having to enter a PIN or handle a device. This method creates new types of customer relationships.
The pilot scheme involved banks (Banque Accord, BNP Paribas, Crédit Agricole and Crédit Mutuel Arkéa), as well as retailers (Groupe Auchan and Leroy Merlin) and a computer-hardware manufacturer (Ingenico).
Finger Print 150x150 People like buying with a fingerprint
Finger Print – (c) The Economic Voice
Cedric Hozanne, CEO of Natural Security, explains, “The Natural Security standard was developed in response to the demand from banks and retailers for a convenient and secure authentication method that can be used across all online and offline channels. This pilot has been particularly significant in building our technical knowledge of how the standard works in real-life transactions, as well as our understanding of customer behaviour and reactions. We will be using the results to feed into future development but, undoubtedly, it has been a success. Consumers are ready for this new type of payment method.”


Read more: http://www.economicvoice.com/people-like-buying-with-a-fingerprint/50038161#ixzz2YaJc32tF