Randy -
Re your post    http://www.fivedoves.com/letters/feb2012/randy216.htm
 
My eye was immediately drawn to the small t in the middle of all the capital letters. To advertise its services, there is no need to interject so obvious a Christian message into this company's name. It's already bold, red, and projects several layers of meaning. For us watchers, however, the 'cross' might as well be a flashing Alert, Alert!. It would be interesting to know the intend of this company's owners but, in my opinion.....
 
This is no coincidence.