"Patient First" : desperately discounting Verichip; revenue from subscription-- Sept. 4, 20007
The PATIENT FIRST model enables all patients to access the VeriMed Patient Identification System for no cost up-front and a nominal monthly subscription. The VeriMed Patient Identification System, which utilizes an implantable RFID microchip in combination with a handheld RFID scanner and a secure patient database, provides immediate access to important health information for patients who arrive at an emergency department unable to communicate. This program will enhance the marketability of the System by reducing patient's up-front costs. The new program will also create a recurring revenue model for the Company sooner than expected. The Company's prior program required at least a $200 direct payment by the patient at the physician's office.
Our new PATIENT FIRST marketing program will enable us to significantly ramp up our business
http://www.tmcnet.com/usubmit/2007/09/04/2909001.htm