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XXXXX DRUDGE REPORT XXXXX SEPT 26, 2006 10:51:02 ET XXXXX

ABCNEWS, WASH POST REPORTERS: 'DRUDGE RULES OUR WORLD'

Here they come...

In the stampede of books attempting to make their mark this season comes THE WAY TO WIN, by longtime political reporters Mark Halperin and John Harris.

The political director of ABCNEWS and the national politics editor of the WASHINGTON POST make it official in their new insider tome on DC politics and how it's played: The four words in every newsroom and campaign headquarters are: Have you seen DRUDGE?

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In an extended 15-page homage to the glories of this site, they report: "Matt Drudge is the gatekepper... he is the Walter Cronkite of his era."

"In the fragmented, remote-control, click-on-this, did you hear? political media world in which we live, revered Uncle Walter has been replaced by odd nephew Matt."

Halperin and Harris write "Matt Drudge rules our world." They say, "With the exception of the ASSOCIATED PRESS, there is no outlet other than the DRUDGE REPORT whose dispatches instantly can command the attention and energies of the most established newspapers and television newscasts."

Page after page...

"Matt Drudge counts as one of the most important entrepreneurs of his era..."

Paragraph after paragraph...

"One of the biggest success stories of his generation...."

Halperin and Harris explain: "So many media elites check the DRUDGE REPORT consistently that a reporter is aware his bosses, his competitors, his sources, his friends on Wall Street, lobbyists, White House officials, congressional aides, cousins, and everyone who is anyone has seen it, too."