I'm seeing 4:44 regularly, especially in the early morning, but occasionally in the afternoon as well.  My Bible is one that has many of the numbers that correspond to the Strong's Concordance given next to the words in the passage, usually the first time a significant word is used in a given book.  Skimming through 1st Thessalonians the other day the number 444 caught my eye.  It was next to the word man in chapter two, verse three; "that man of sin be revealed, the son of perdition."
 
Is it possible that 4:44 is announcing the coming antichrist?