John and Doves,
Thanks Anna for your posting relating to the 1 million people trying to get their change implemented.
Quite some way into their slideshow it says the 'transmission' will be on 11/11/2010 starting at 11.11pm EST
and last for 11 mins and done for a total of 11 days.
They explain away all those 11's as being cute and poetic. How cute!