Jim Goodrick (4 May 2011)
"NFC -based coupons coming to Android Phones"

John and Doves,
This is one of the latest marketing tools.

In the future, will the 666 input also enable discounts and other benefits to the customer ?

Personally, I suppose it will. That will be a "temptaion coming upon the whole world" ( Rev. 3:10 )  to take the advantages that 666ing offers.
We must fortify the inner man now to withstand the flatteries of the commercial system that is coming.

In Him,
Jim Goodrick

"The point-of-sale device manufacturer Ingenico has confirmed that it is working with Google on the development of near-field communication services for retailers. The company CEO Philippe Lazare told the French news agency AFP that it was working with Google to help deliver coupons that could be delivered to customers while they're shopping in retail stores.

"Google wants a system where, when you enter a shop or supermarket, for example, you receive a special offer on your phone," explains Lazare. At checkout, customers would be able to touch their phones to the Ingenico POS terminal, which would be able to read the coupon and adjust the bill accordingly."
http://www.readwriteweb.com/archives/nfc-based_coupons_coming_to_your_android_phone.php