Sears Puts 'Merry Christmas' Signs in Its Stores
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Sears Puts 'Merry Christmas' Signs in Its Stores

Sears has notified the American Family Association (AFA) that "Merry Christmas” signs have been shipped and are now on display in all its stores. In addition, the retailer notified AFA that the "Christmas" greeting has also been posted on the Sears.com Web site.

Sears was one of the companies identified by AFA as banning "Christmas" in its in-store promotions and retail advertising.

A list of companies banning Christmas and their responses can be found at www.afa.net.

According to AFA, other companies are also making changes to include "Christmas" in their promotions and advertising.

Lowe’s notified AFA at the end of November that its "Holiday Trees" in-store promotion had been renamed "Christmas Trees." Walgreens said that it was too late to change printed material this year, but that things would be different next year. AFA says Target, which AFA is boycotting, has stated that it did not intend to ban "Christmas" and it might begin using "Christmas" in TV commercials later this year.

"Corporate America is getting the word from the grassroots," said AFA Chairman Donald W. Wildmon. "We expect a positive response from other companies in the next few days.”