I hear you brother!! When I see people rushing in one direction (or many) I hear in my head this passage from Matthew 24:

23: Then if any man shall say unto you, Lo, here is Christ, or there; believe it not.
24: For there shall arise false Christs, and false prophets, and shall shew great signs and wonders; insomuch that, if it were possible, they shall deceive the very elect.
25: Behold, I have told you before.
26: Wherefore if they shall say unto you, Behold, he is in the desert; go not forth: behold, he is in the secret chambers; believe it not.

That's when I start moving away from the crowd and into a quiet place to read and pray.